SAVAGE MARKETING 2017 FULL AGENDA

DAY 1

 

Main Stage

9:00 - 9:15: Welcome Note from Savage

9:15 - 9:45: Digital Innovation: Turning F.A.I.L. Into First Attempt In Learning

By Sarah Papamichalis – Philips

How to use digital tools to enable success in breakthrough innovation, in a more or less traditional space? Case study from Philips, Male Grooming.

9:45 - 10:15: The State of Ad Blocking

By Ben Williams - AdBlock Plus (eyeo GmbH)

The latest estimates see the number of ad-blocking users at 615 million worldwide (Pagefair Report 2017). But why do users feel the need to block ads and what can publishers and advertisers do to mitigate a problem that causes them to lose advertising revenue? eyeo’s COO Ben Williams shows in this talk how the user can again be taken seriously and what advertisers can do to re-engage with the lost target group.

10:15 - 11:00: Coffee & Networking

11:00 - 13:00: Stream Sessions

13:00 - 14:00: Lunch & Networking

14:00 - 15:30: Stream Sessions

15:30 - 16:00: Coffee & Networking

16:00 - 16:30: Abandon The Single Marketing Solution, Start With Smart Combinations

By Joris van der Waart – CM Telecom

Marketing companies still endorse the value of SMS in martech. And they should. Nevertheless, society has outgrown the phase that martech was only about mobile messaging. New and more relevant functionalities and channels have joined mobile marketing. Messaging, payments, social media, identification methods, ticketing: companies only offering one of these services no longer survive and are eaten by companies that handle the same method, but are simply bigger. The modern customer wants a plural platform that meets all the requirements to do business. The modern customer seeks a company that is relevant in an aggregated way and smartly combines various interaction methods. By now, brands understand they are going to need smart combinations. Based on existing cases, Joris explains the present but also the near future of mobile platforms and ecommerce and how voice applications will define the spot on the horizon for future payments.

16:30 - 17:10: Influencers Panel: Disruption in Advertising and Audience Engagement

Panelists:

Host: Renske van Gelder – BooQi

Eddie De Guia – PubNative

Ben Williams – AdBlock Plus (eyeo GmbH)

Joris van der Waart – CM Telecom

Sarah Papamichalis – Philips

17:10 - Onward: Cocktail Reception & Networking

 

DAY 2

 

Main Stage

9:00 - 9:15: Introduction and Review From the MC

By Evan Waters – Naspers

9:15 - 9:45: It Is All About Context

By Marian Spier – TEDxAmsterdmWomen

9:45 - 10:15: Empowering Business leaders To Drive Change

By Alex Henry – Domo

10:15 - 11:00: Coffee & Networking

11:00 - 13:00: Stream Sessions

13:00 - 14:15: Lunch & Networking

14:15 - 14:35: Retail Business in a Digital World

By Samantha Reader – Diageo

14:35 - 15:20: Influencer Panel: Trends In Innovation, Platforms, Brand Activation & Audience Engagement

Panelists:

Host:Sabine de Witte - Your Ambassadrice

Samantha Reader - Diageo

David Arnoux - Europe's most popular Growth Hacker

Olivier van Oord – MiniBrew

15:20 - 15:45: Growth Hacking For Brands

By David Arnoux - Europe's most popular Growth Hacker

David has spent the last 2 years building, coaching and training regiments of growth teams and growth hackers. Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. In this talk he will run you through some precious stories, learnings and tricks learned along the way.

15:45 - 16:00: Close Of Savage Marketing 2017

 

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