9:00 - 9:15: Welcome Note from Savage
9:15 - 9:45: Digital Innovation: Turning F.A.I.L. Into First Attempt In Learning
How to use digital tools to enable success in breakthrough innovation, in a more or less traditional space? Case study from Philips, Male Grooming.
9:45 - 10:15: The State of Ad Blocking
The latest estimates see the number of ad-blocking users at 615 million worldwide (Pagefair Report 2017). But why do users feel the need to block ads and what can publishers and advertisers do to mitigate a problem that causes them to lose advertising revenue? eyeo’s COO Ben Williams shows in this talk how the user can again be taken seriously and what advertisers can do to re-engage with the lost target group.
10:15 - 11:00: Coffee & Networking
11:00 - 13:00: Stream Sessions
13:00 - 14:00: Lunch & Networking
14:00 - 15:30: Stream Sessions
15:30 - 16:00: Coffee & Networking
16:00 - 16:30: Abandon The Single Marketing Solution, Start With Smart Combinations
Marketing companies still endorse the value of SMS in martech. And they should. Nevertheless, society has outgrown the phase that martech was only about mobile messaging. New and more relevant functionalities and channels have joined mobile marketing. Messaging, payments, social media, identification methods, ticketing: companies only offering one of these services no longer survive and are eaten by companies that handle the same method, but are simply bigger. The modern customer wants a plural platform that meets all the requirements to do business. The modern customer seeks a company that is relevant in an aggregated way and smartly combines various interaction methods. By now, brands understand they are going to need smart combinations. Based on existing cases, Joris explains the present but also the near future of mobile platforms and ecommerce and how voice applications will define the spot on the horizon for future payments.
16:30 - 17:10: Influencers Panel: Disruption in Advertising and Audience Engagement